Engage Your Researchers
Reach your anonymous audience, unify data silos and use AI to create a deep understanding of your content and audience.
TRUSTED BY INDUSTRY LEADERS
How well do you know your individual readers, authors, reviewers, and librarians?
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Hum unlocks AI & data intelligence that research publishers need to deeply understand specialist audiences, connect them with the most relevant content, and build lasting relationships.
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Grow + Develop Your Audience
Understand your audience and content at the deepest level. Give your users the content they want - when they want it, and how they want it.
Engage your
anonymous audience
Understand exactly who's reading and what they're looking for. Activate personalized touchpoints to identify and nurture readers, potential authors, reviewers, & more.
Increase OA &
Institutional Revenue
Defend renewals and drive sales with complete usage, engagement, and content consumption data. Combine author and reader insights to support read & publish deals.
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Elevate engagement & content performance
Predict what readers want next based on topic interest & past engagement. Deliver custom marketing & content rec's to each member of your audience.
AI For Smarter Publishing
Leverage intelligence at the cross-section of content data, topical insights, and reader behavior.
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The Alchemist AI engine helps research publishers understand their audience and content at a depth that other CDPs can't. Identify content consumption patterns, uncover emerging topical interests, and harness cutting-edge predictive analytics to forecast audience needs and interests.
You're in Good Company
Explore how scholarly publishers and organizations are using Hum to transform customer data into real results.
Being able to target readers based on proven topic interests has focused our marketing efforts and made it easier to reach the right researchers, at the right time, with the right message."
Erin Ganley
Director of Marketing Strategy & Partners
