Unlock your Audience's Potential
Act on intelligence that blends content insights, trending topics, and audience behavior for a complete view of engagement.
TRUSTED BY INDUSTRY LEADERS
Today's media landscape is moving faster than ever, with more content
and more competition for attention.
Hum equips leading B2B media organizations with advanced content intelligence and audience insights to deliver personalized, meaningful experiences and to build relationships that last.
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Grow + Develop Your Audience
Understand your audience and content at the deepest level.
Reveal content consumption patterns, emerging topical interests, and predictive analytics that help you anticipate & meet audience needs.
Transform anonymous audiences into known audiences
Identify exactly who's reading what to deliver personalized touchpoints that grow engagement and readership.
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Unlock valuable new revenue opportunities
Identify high-opportunity content areas and create ad segments that engage your most valuable audience segments, driving growth across digital properties.
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Elevate engagement & content performance
Use advanced predictive insights to deliver the next-best content and messages, curated to each reader’s interests.
Intelligence Powered by AI
Act on intelligence at the cross-section of content data, topical insights, and audience behavioral signals.
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The Alchemist AI engine helps media organizations fully understand their audience and content in a way that other CDPs can't. Identify content consumption patterns, uncover trending topical interests, and unlock powerful predictive analytics to forecast audience needs and interests.
You're in Good Company
See how other leading media companies have transformed their audience data into actionable - and profitable! - results with Hum.
Since our programs are powered by data, we are able to report back on metrics like read rate, total engagement, and click throughs to sponsor sites. [This] has driven immense value, both for the sponsors, and for our reader and subscriber communities."
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Joe Haddock
Chief Digital Officer
Your Data, Your Way
Put Hum’s data power to work for you. From integration options to enterprise implementation, we provide the flexibility to fit seamlessly into your stack.
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Enterprise
Implementation
Capture real-time behavioral signals and combine every data source to deliver elevated customer experiences. Maximize your intelligence with frontier AI capabilities in the Hum CDP.
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Content
Intelligence
Already have existing CDP infrastructure?
You bring the behavioral data, and we'll power new depths of
content intelligence.
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Taxonomy
& Tagging
Our Taxonomy & Tagging engine reads, understands, and builds a dynamic taxonomy based on your content; and tags it more accurately and consistently than human editors can.
