Breakthrough
Data Intelligence - Powered by AI
POWERING INSIGHTS FOR:
THE AI ENGINE AT THE HEART OF HUM
Transform data into
insights, recommendations, and actions.
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✔️ Good Data Feeds Good AI
As Hum collects and connects your data, Alchemist translates content, people & behaviors into a language AI can understand and extract meaning from.
✔️ Mission-Critical Insights
Alchemist understands the nuances of your content, communities & business model - learning from group behaviors and using that intelligence to predict the future. 🔮
Yeah. It's kind of like magic.
WHAT'S BEHIND THE MAGIC?
A Suite of AI Tools
Alchemist extracts patterns and predictions from your centralized data using a suite of Large Language Models (LLMs), deep neural nets, and clever algorithms.
Alchemist Taxonomy & Tagging Engine
Alchemist uses natural language processing (NLP) to read & understand your full content corpus, automatically and consistently applying taxonomy.
Apply third party taxonomies (e.g. IAB, OpenAlex, MeSH), in-house taxonomies, or custom vocabularies.
Infinite
Affinities
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Explore the topics that each member of your audience finds most engaging, scored on each reader's profile by how intense their interest is.
Personalize marketing messages, ads, and content recommendations based on the specific interests of each reader.
Audience
Deep Search
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Find the right audience for each piece of content.
Paste a webinar description or article summary into Hum's Audience Explorer and Alchemist will generate a segment of readers whose interests match.
Embeddings as a Service
Powered by Lodestone-v2, and fine-tuned on a customer’s own content, this service turns content into an AI-native storage format (embeddings) to be used anywhere in a publisher’s stack. This helps with AI apps, as well as improving search, retrieval, and recommendations.
Essential for any conversational search applications.
Generative AI Workbench
Cost-effective, trustworthy “tools” like summarization (expert, 9th grade), hypothesis generation, short pitches derived from running generative LLMs on individual pieces of content. Each tool is validated for effectiveness by Hum’s data science team. Key focus is on synthetic media to improve customer data, enable better audience engagement, and create new customer experiences.
TOP USE CASES
Breakthrough Data Intelligence - Powered by AI
Fed by real-time data from the Hum CDP, Alchemist is constantly working to better understand audience and content; to create connections among content, topics, and people; and to generate predictions and recommendations.
Hum and Alchemist give you an unparalleled depth of understanding of your audience and content - transforming your ability to:
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Uncover new topics for special collections, journals, or products
Present the most relevant ads to readers
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Segment readers based on intensity of topical interests
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Curate content recommendations for each reader
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Predict future audience behavior
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Communicate in
real-time with personalized messages
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Understand each reader's interests in infinite depth
Recruit authors, reviewers, or new members
By marrying [AI] content tags with our audience data, we’ve been able to make dozens of novel contextual audiences available to our ad sales team and advertisers."
Paul Likins
VP Revenue Operations