INCREASE REACH, REVENUE AND RESILIENCE
Hum leverages real-time data to power an integrated approach to engaging members, growing audiences and attracting sponsors.
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Data-Powered
Content Strategy
Get the Most Mileage from Your Content
Extending Content Lifecycle - Data reveals what content converts, what members prefer, and what to create more of.
Using Content to Grow Your Audience - Attract new members by sharing the right content with the right people at the right times.
Monetizing Content - Discover which topics and are most likely to grow revenue.
Boosting Engagement - Data shows you how to optimize your content to get more engagement
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GET DATA-POWERED CONTENT WITH HUM'S NEXT GENERATION
Customer Data Platform (CDP)
Focused - Built for media rich orgs like associations, societies & B2B media
Easy - No data scientist required; data intelligence & interfaces built for any user
Actionable - Get the right content in front of the right groups at the right times.
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Association Leaders are Buzzing About Data-Driven Growth
"Associations must shift from an absolute member-only mentality to an audience mentality. My experience building HIMSS media proved this model - we spent a number of years developing the mechanisms and technology, and we spent a lot of money to do so. Hum has taken those lessons and turned them into a tool that makes growing your audience, driving new revenues, and expanding reach, impact, and influence easier and more affordable than ever before."
STEVE LIEBER, FORMER CEO, HIMSS
Leverage Your Data to Experience Limitless Growth
Uncover trends to improve content strategy.
Find new ways to engage partners and sponsors.
Build, engage and grow customer segments.
Launch programs to grow non-dues revenue.
Launch personalization across web properties.
Improve communications funnels.
Create targeted marketing campaigns.
Test and pivot based on real-time insights.