Harness the Power

of Your Data

Hum helps you understand your content & audiences like never before.

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Associations & Societies

POWERING INTELLIGENCE FOR INDUSTRY LEADERS

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MEET HUM

Content Intelligence, Redefined

In an age of information overload, your readers are drowning in content and thirsting for relevance. It's never been more imperative to cut through the noise and connect them with the information they care about.

Hum uses cutting-edge AI to deeply understand your content and deliver essential intelligence for content-rich organizations looking to grow, engage, and monetize their audiences.

AI Drives Superior Experiences

Hum provides a panoramic view into audience behaviors, surfacing powerful intelligence and predictive insights that enable you to deliver uniquely personalized experiences.

All Your Data
in One Place

Collect & connect first-party data from all the platforms in your tech stack into a single source of truth.

Treat Every Reader
Like A VIP

Deliver personalization at scale. Power hyper-personalized ads & content recommendations.

Unlock Deep
Content Intelligence

Connect topics across your full library and understand what resonates with your audience.

Predict Future
Audience Behavior

AI insights anticipate what readers want next and where to focus resources to drive impact.

You Can't Have Good AI
Without Data

Hum gives you both.

A realtime data engine that captures, structures, and unifies data about people, content, topics, and organizations.

The powerful AI engine within Hum that drives recommendations, predictions, and deep insights from your data.

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USE CASES

Discover Top Use Cases

Hum provides deep audience and content intelligence that solve marketing, sales, and editorial use cases.

Engage and retain
readers & members

Increase institutional
& OA revenues

Recruit reviewers
& authors

Develop new
products

Drive sponsor &
ad revenue

Optimize event
programming

Deliver hyper-personalized
ads & content

Market to hyper-targeted audience segments

Uncover special issue
topics

Having Hum as a partner helped us extend our qualified reach and accelerate returns on the marketing we were already doing. The data insights we're getting are invaluable."